Twitter made an agreement with Google that made the 140-character tweets more searchable online. Later on, Twitter gave Google full access to all its tweets, commonly known as "Firehose." Google mainly places value on social authority and the number of followers as the main priority and selects what to index. As a result, having a meaningful presence on Twitter is important and optimizing it is imperative. In this regard, Jack Miller, the Senior Customer Success Manager of Semalt, presents the following twitter tips to apply to marketing:
The Art of Keywords
Always maintain consistency by using similar keywords that would appear on the website. Hashtags improve the searchability and help direct people to the content. Turning keywords into some of the hashtags would, therefore, come in handy when people search for specific topics. Do not overuse hashtags on a single tweet as it might look spammy and turn away potential followers. Make sure to analyze the hashtags that have the most engagement, likes, or retweets and use them to optimize your profile. Twitter analytics should help determine what is best for the business. Ensure that a tweet has a much-detailed information in it, and several media types which can incorporate the 140 characters.
Optimize Profile for SEO
Making sure that optimization of your profile ensures its searchability. When users use numbers in their usernames or handles, they might negatively affect the two elements of the business's profile, as Google will treat them as spam.Changing handles or usernames is relatively easy. However, experts do not advise it as it confuses users since the verification badge goes away together with the name. Verification badges are what users rely on to inform whether the profile encompasses correct and verified information about business entities or public figures.
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